Renaissance Woman: Redefining the World of Fitness Entrepreneurship

Renaissance Woman: Redefining the World of Fitness Entrepreneurship

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About The Course

Ashley Horner is dedicated to her children and living a fit life. Looking at her now, you would never realize that fitness has not always come easily to Ashley. After having her first two children, Ashley realized it was up to her alone to come back from C-sections and stretch marks, issues that many women deal with. She is a mother of three, cross-over athlete, pro fitness competitor, ultra-runner, and triathlete. She and her team are monthly contributors for Train for Her fitness magazine, writing a six-page spread each month. Ashley is also the Editor-in-Chief for the magazine. She represents prestigious companies like bodybuilding.com, RockTape, and Reebok.

She owns a training facility in Virginia Beach, American Sled Dogs, where she also operates the Unbroken Movement Foundation, a free program for battered women to train and regain confidence and strength. Also, spouses of deployed husbands are able to attend classes and train for free. Please click on the link to donate to Unbroken Movement. As part of the Unbroken Movement, Ashley has developed 50 chapters of the foundation (one in each state), led by Ashletes, that collect shoes for the homeless. Each month, shoes are collected, donated, and distributed.

Ashley also owns the Valkyrie clothing line and designs 100% of every item produced. Valkyrie, meaning "chooser of the slain," is a female war goddess, a sister armed with helmet and spear. They are often depicted as riding wild wolves, or, in some accounts, as soaring through the air raven-like, scavenging for souls. The Valkyrie is emblematic of finding beauty in strength, the underlying theme in all of Ashley's projects.

Among her many projects is one for and by children, sledpups.com. Her entire team contributes to this children's training site, which also offers guidance for the newly pregnant and first-time mothers.

The Transform You challenge, a ten-week transformation challenge, has over 500 entries for each competition. The winner walks away with either $3,000 or the opportunity for an all-expense paid vacation to visit and train with Ashley for a weekend at American Sled Dogs in Virginia Beach. This competition has become a huge hit with Ashley's fitness followers, who call themselves "Ashletes."

Another program that Ashley runs in tandem with the transformation challenges is the Horner Elite Team, a group of hand-picked individuals from an application process who train one-on-one with Ashley. Ashley offers customized training, daily accountability, race preparation for triathlons and marathons, fitness competitions, photo shoots, and the opportunity for anyone to become an all-around badass!

Op-6 is a similar program to Horner Elite, but is structured especially for wives of deployed servicemen. Ashley offers participants nutritional counseling and coaching, but her main goal with this program is to keep women strong in body and mind until their deployed spouses return home. These soldiers get a homecoming to remember!

Military service is near and dear to Ashley's heart. She travels all over the U.S., offering Camp Valor near military bases. Each camp has 100+ participants, and the purpose of the camps is to give back to the community, the Unbroken Movement, or seasonal charities like Toys for Tots or canned food drives. Her goal for 2016 is to have HUGE events that fill stadiums, impacting local communities and beyond! Click here to see the 2016 Camp Valor dates.

The start of all of Ashley's endeavors are her 13 life-changing EBook trainers currently for sale. She has sold over two million copies of her trainers, and continues to develop guides for a diverse population, including at-home trainers as well as cookbooks and programs for pregnant women. See her trainers here for more information and check out the free Ashley Horner fitness app she recently developed for free monthly workouts!

Fiercely successful competitor and entrepreneur, Ashley Horner, has accomplished quite a bit in such a short time. Becoming a Bodybuilding.com sponsored athlete, WBFF and Triathlon athlete, and very financially successful online trainer are but a few of her accolades. Ashley's presentation will be providing attendees practical entrepreneurial steps to help create their own niche, while giving her heartfelt start-up story simultaneously.


Hear how ISSA has helped students like you

Heidi Lyons

I am really looking forward to helping people realize and reach their goals of becoming more healthy and physically fit, no matter their age.

Heidi Lyons

Chad Westgate

It’s been a great journey and ISSA has helped this journey and dream become a reality. The information and learning have been rewarding and beneficial in running a business and being a personal training.

Chad Westgate

Yavor Varbanov

With ISSA guidance and textbooks, I have upgraded my knowledge to another level and I feel this by seeing big changes in my clients & myself!

Yavor Varbanov

Arjun Shaw

I loved every single page of my book. They were so informative and every topic we're in-depth.

Arjun Shaw

Carolyn Ansel

I was extremely impressed with the overall course and materials ISSA provided; now ISSA has truly prepared me for my future as a personal trainer!

Carolyn Ansel

Antione Robinson

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Andrea De Persio

I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

Andrea De Persio

Aftann Taijeron

The best part about ISSA, is when you call, you talk to a real person. They are quick to respond, answer all of your questions and help guide you to be successful.

Aftann Taijeron

Jamil Karimov

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

Belhedi Alaeddine

The ISSA is a good foundation for anybody who starts with a certification in personal training.

Belhedi Alaeddine

Jehad Refaat Abdel Hamid

The amount of knowledge in the textbook is really satisfying for someone who’s interested in both fitness and the sciences of the human body, and who’s willing to learn about the relationships between them.

Jehad Refaat Abdel Hamid

Tanya Feliciano

The ISSA courses are wonderful. I love being able to work at my own pace. They have so many certifications to choose from. ISSA has really helped take my career to the next level.

Tanya Feliciano

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