Renaissance Woman: Redefining the World of Fitness Entrepreneurship

Renaissance Woman: Redefining the World of Fitness Entrepreneurship

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About The Course

Ashley Horner is dedicated to her children and living a fit life. Looking at her now, you would never realize that fitness has not always come easily to Ashley. After having her first two children, Ashley realized it was up to her alone to come back from C-sections and stretch marks, issues that many women deal with. She is a mother of three, cross-over athlete, pro fitness competitor, ultra-runner, and triathlete. She and her team are monthly contributors for Train for Her fitness magazine, writing a six-page spread each month. Ashley is also the Editor-in-Chief for the magazine. She represents prestigious companies like bodybuilding.com, RockTape, and Reebok.

She owns a training facility in Virginia Beach, American Sled Dogs, where she also operates the Unbroken Movement Foundation, a free program for battered women to train and regain confidence and strength. Also, spouses of deployed husbands are able to attend classes and train for free. Please click on the link to donate to Unbroken Movement. As part of the Unbroken Movement, Ashley has developed 50 chapters of the foundation (one in each state), led by Ashletes, that collect shoes for the homeless. Each month, shoes are collected, donated, and distributed.

Ashley also owns the Valkyrie clothing line and designs 100% of every item produced. Valkyrie, meaning "chooser of the slain," is a female war goddess, a sister armed with helmet and spear. They are often depicted as riding wild wolves, or, in some accounts, as soaring through the air raven-like, scavenging for souls. The Valkyrie is emblematic of finding beauty in strength, the underlying theme in all of Ashley's projects.

Among her many projects is one for and by children, sledpups.com. Her entire team contributes to this children's training site, which also offers guidance for the newly pregnant and first-time mothers.

The Transform You challenge, a ten-week transformation challenge, has over 500 entries for each competition. The winner walks away with either $3,000 or the opportunity for an all-expense paid vacation to visit and train with Ashley for a weekend at American Sled Dogs in Virginia Beach. This competition has become a huge hit with Ashley's fitness followers, who call themselves "Ashletes."

Another program that Ashley runs in tandem with the transformation challenges is the Horner Elite Team, a group of hand-picked individuals from an application process who train one-on-one with Ashley. Ashley offers customized training, daily accountability, race preparation for triathlons and marathons, fitness competitions, photo shoots, and the opportunity for anyone to become an all-around badass!

Op-6 is a similar program to Horner Elite, but is structured especially for wives of deployed servicemen. Ashley offers participants nutritional counseling and coaching, but her main goal with this program is to keep women strong in body and mind until their deployed spouses return home. These soldiers get a homecoming to remember!

Military service is near and dear to Ashley's heart. She travels all over the U.S., offering Camp Valor near military bases. Each camp has 100+ participants, and the purpose of the camps is to give back to the community, the Unbroken Movement, or seasonal charities like Toys for Tots or canned food drives. Her goal for 2016 is to have HUGE events that fill stadiums, impacting local communities and beyond! Click here to see the 2016 Camp Valor dates.

The start of all of Ashley's endeavors are her 13 life-changing EBook trainers currently for sale. She has sold over two million copies of her trainers, and continues to develop guides for a diverse population, including at-home trainers as well as cookbooks and programs for pregnant women. See her trainers here for more information and check out the free Ashley Horner fitness app she recently developed for free monthly workouts!

Fiercely successful competitor and entrepreneur, Ashley Horner, has accomplished quite a bit in such a short time. Becoming a Bodybuilding.com sponsored athlete, WBFF and Triathlon athlete, and very financially successful online trainer are but a few of her accolades. Ashley's presentation will be providing attendees practical entrepreneurial steps to help create their own niche, while giving her heartfelt start-up story simultaneously.


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Camilla Uyehara

ISSA never let me down and still continue to support me through my career.

Camilla Uyehara

Evette Wrinkle

I was so overwhelmed at first but chatted with a master trainer on the website and they gave me some wonderful study tips that built my confidence back up. I actually finished a month early.

Evette Wrinkle

Rahel Desta

The course was demanding, and required a lot of work, study and effort but this is what separates ISSA from the rest. I would proudly recommend ISSA!

Rahel Desta

Lindley Zama

ISSA has brought a strong root into my life that keeps leading me towards success.

Lindley Zama

Robert Condeluci

I've found ISSA's to be the most qualified, useful AND helpful certifications in the business.

Robert Condeluci

Moji Oluwa

I am so proud to be part of the ISSA family. When I became certified back in 2011, I never knew how quickly my business would become so successful.

Moji Oluwa

Nickolas Lollar

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

Jamar Coleman

ISSA has changed my life for the better and by changing my life ISSA has equipped me with the tools and support to help whoever may be looking for guidance pertaining to their health and fitness endeavors.

Jamar Coleman

Liesa Wayson

Only 2 months after being certified I got hired as a Fitness Coordinator and started making my income as a fitness trainer for Marines and Civilians. The knowledge I have gained by getting certified through ISSA has laid a solid foundation for further certification I got afterward.

Liesa Wayson

Diamond Stevens

Personally, I would recommend it to a lot of people. I learn a lot of new things and ways you can train somebody that I'm ready to use the stuff I learned to better people lives.

Diamond Stevens

Jamil Karimov

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

Andrea De Persio

I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

Andrea De Persio

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