Today's consumers are divided over millions of websites, social networks, apps, stations, and other media. That's why marketers are increasingly turning to individuals and organizations who can readily connect with large followings across multiple channels. These influencers come in a variety of forms: celebrities, experts, and situational micro influencers who can inspire actions at the right time and place. In this session, you'll learn how to become one (or all) of these influencers and how to prove your influence qualitatively and quantitatively. While many people talk about how to use various media for self-promotion, little has been said about the key element to generating influence: emotions. We'll culminate with an exploration of four emotions that Hollywood uses to turn movies into hits and classics, and how you can employ those emotions to build your influence.
Please note: This CEU course is online only. There is no curriculum material shipped.
"I always dreamed of becoming an entrepreneur, and ISSA helped me make that dream a reality. After becoming a certified Personal Trainer with their Kickstarter program, I found my first 5 clients within a month and now own a booming business!”
"I have so much passion for fitness and I love going to work every day! The material I learned in my course helps me make sure my clients are trained properly and are happy with their results. I am so proud to be part of the ISSA family."
“ISSA gave me practical knowledge I could actually use in the gym to help people live their best lives. This was not just a course to me - it was the catalyst for success in my training career. Had I not chosen ISSA, I would not be where I am today!"
"ISSA helped me choose my first career path as a Master Personal Trainer. Not only am I certified in personal training and nutrition, I was able to specialize in the courses that mattered most to my clients. I am now fulfilling my dream of helping..."
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