ISSA Blog Articles

Tight hip flexors is a buzzword in fitness today, but it's a meaningful one. Because of our largely sedentary lifestyle, many people struggle with hip flexor injuries, tightness, and weakness. Help your clients identify a hip flexor issue and correct it.

Identifying your target market can lead to a more successful marketing campaign. Here are three ways to find your target audience as a personal trainer. Plus, 7 tips for crafting an effective target marketing strategy.

Why is strength training so important for the elderly population? How can you, as a fitness pro, help them? If seniors are a part of your clientele, now or will be in the future, this article is for you!

Do you have clients who have been thinking about participating in some form of competitive lifting but are not quite sure where to start? Here's what you need to know.

Do you know how to adapt training programs for clients with hypertension? High blood pressure can be dangerous. While exercise is a great way to manage it, there are risks too. Learn more about hypertension, how exercise helps, and how to train these clients safely.

Most people understand the connection between poor nutrition and weight. Unhealthy eating can also increase your risk of disease. What's the relationship between diet and poor health? And more importantly, how can you help clients improve their health?

Are your clients chasing the "V" shape? We have your back! Pun intended! But strong lats do more than just provide an aesthetic appeal. Here's what you need to know to build a better workout focused on strengthening your lats.

It's well known that a healthy diet and exercise can help you live longer. Did you know that poor grip strength has also been linked to increased mortality? Here are a few exercises that can help improve your grip, and maybe even lengthen your life.

Mobility and flexibility are essential to your client's health, athletic performance, and quality of life. Do you know how they differ and how to help your clients improve them? Here's what you need to know, plus a few ways to help your clients improve both.

The dumbbell row is great for building upper body strength. It's also a good exercise to include in a full-body workout. Here's everything you need to know about dumbbell rows as a personal trainer.

Body neutrality is about listening to your body and avoiding judgment and emotion. The focus is more on what your body can do rather just how it looks. But can it help clients hit their fitness goals? Here's what you need to know.

If you've settled in your online personal training business but are still trying to perfect your virtual assessments, check out this article. We highlight some important tips to help you!