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Research shows that a meager 10 percent of all fitness clients actually adopt a fitness lifestyle after they stop getting a personal trainer to assist them.   This bothers Dr. Frederick Hatfield (aka Dr. Squat), the co-founder of ISSA.   What he wants is for each of you to commit to being a better personal trainer and changing those numbers.  To that effect, he shares the ISSA 'Drawing In' process in this article.   

With a diversity in warm-up strategies, your client may ask if one warm up strategy superior to others at preparing the body to receive maximal benefits from the training session.

A recent study surveyed 412 physical education and personal training students?  What they found out will shock you….Over half said they don’t know what proper squat form looks like!

With so much conflicting advice bouncing around gym walls, it’s mentally (and physically) draining to separate fact from fiction and actually lead your client to the holy grail of rapid, lean muscle growth.  One such area in need of major demystifying?  Training frequency - What’s the ideal number of times your clients should train?

What you don’t know about your clients’ past injuries could be turning your workouts into torture sessions and ending client relationships).  If you don’t ask about clients’ scars, are you setting them up for “renewed” injuries and more pain?

Have you wondered whether people should eat before or after a workout? Maybe you have heard of nutrient timing and the anabolic window, but the theories about when and how to use it are confusing. Let's take a closer look at the science of nutrient timing.

As a personal trainer, you've become the go-to expert that people in your circle turn to for reliable advice on anything related to fitness and nutrition.  One question that can be overheard across the training floors of just about every gym these days has do with the topic of fasted training.  So how do you answer the question “is it better for me to exercise on an empty stomach?”

We all wish they showed up, on time every time. In fact, life would be so much easier for us. But the truth is, clients cancel. Sometimes, much more than we want them to. And while we hear a host of reasons why they don’t show up for a session, most are unspoken.

If you’ve been around fitness circles for any length of time, then you’re probably no stranger to the infamous “summer cut.”

It’s a rite of passage taken every year when fitness enthusiasts commit to trimming off the extra layer of “insulation” that kept their midsections warm over those frosty winter months.

Sound familiar?

As a personal trainer, you already carry a TON of responsibility on your shoulders.  You're accountable for safely guiding your clients through the fitness and lifestyle protocols that will help them achieve the results they’re paying you good money for....

Go, go, go. Hurry, hurry, hurry. Grab a bite here, grab a bite there. We all live such busy lives these day and so busy at times, that too often, do not fuel our bodies with the essential nutrients they need to function optimally. So slow down and take a breather and refresh yourself with our complimentary infographics on vitamins and minerals, why you need them, and in what foods you can get them from.

In the world of sports, speed is king. Athletes, parents, coaches and trainers always ask me if different forms of balance training actually create noticeable improvements in running speed? And rightfully so, with all the information out there, that’s a great question.