The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


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Sandra Adams

Since I have been in the fitness field for over twenty years I can truly say I have gained a lot more experience and knowledge from successfully completing the ISSA course.

Sandra Adams

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John Heerschap Jr

Nikee McInnis

The ISSA program design is excellent and caters to many learning styles. After taking this course I feel that I have rightfully earned my title and I know I will be properly equipped to help people change their lives in a healthy and positive way.

Nikee McInnis

Maureen Langevin

My experiences with ISSA have led me to be a very successful and respected Personal Trainer and I love Personal Training!

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Matthew Edson

The ISSA program provided me with the flexibility to achieve my certification while maintaining a full time career, being a parent of two active grade school children and husband.

Matthew Edson

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ISSA has helped make my dreams com true of being a personal trainer and helping people become better versions of themselves.

DeJarrod Jones

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The customer service is outstanding and the re-certification process straight-forward. I highly recommend ISSA to anyone looking to get Certified in the Fitness industry.

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I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

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I just completed the Bodybuilding Course through the ISSA. Josh Bryant, the author, is a well-known strength coach and strength athlete. He delivers a course that provides plenty of time-tested bodybuilding methods mixed with modern application.

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The platform provides every tool possible and great customer support to get maximum out of the course. I would recommend to anyone who wants to become CFT and trust ISSA will provide quality resources...

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