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A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.
This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.
"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."
The Fitness Professional's Guide to Public Relations, Page 2
After you have studied this program, you will learn:
The Fitness Professional's Guide to Public Relations
Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.
IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's
This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.
Only 2 months after being certified I got hired as a Fitness Coordinator and started making my income as a fitness trainer for Marines and Civilians. The knowledge I have gained by getting certified through ISSA has laid a solid foundation for further certification I got afterward.
Having the backing of ISSA I feel confident that I am helping to change people's lives through fitness and I am very passionate about that! I am excited to meet new clients and help them start their fitness journeys.
I just finished my newest certification of Specialist in Exercise Therapy, and that ISSA was there to help me successfully pass the exam with confidence. I highly recommend the ISSA to fellow trainers, and to trainers, we hire for our studio!
The content is informative and the support is endless.
I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.
My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.
Thanks to ISSA, I am able to compete and win in bodybuilding competitions despite my day job, and I am honored to help others achieve their personal health aspirations amid their busy schedules.
ISSA provided me with essential tools and knowledge to transform my hobby into a desired business.
I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...
As a busy fitness professional having ISSA as a resource is golden.
I learned so much about what it takes to be a trainer. The program covers tons of information, but it was manageable and very useful and relevant.
Their courses work well with my very busy schedule. ISSA's support team has always answered any questions in a timely manner whether it by phone or email.
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