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The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Ryall Graber

The customer service is outstanding and the re-certification process straight-forward. I highly recommend ISSA to anyone looking to get Certified in the Fitness industry.

Ryall Graber

Tyler Hutchinson

What I loved most was the final exam not just a multiple choice exam but an exam that made me think, challenged me, but also had me prove myself from a practical stand point!

Tyler Hutchinson

Jeffrey Davis

The International Sports Sciences Association certified personal trainer program has been one of the best experiences of my life

Jeffrey Davis

Chelsea Mitchell

Not only was the program extremely informative, but the final exam was challenging and really put what I had learned to test.

Chelsea Mitchell

Lundyn Wyllie

I feel I can give my best to my clients and continue to further my education so I can give them the most up to date and relevant information.

Lundyn Wyllie

McKenzie Chatterton

They provide you with the academic knowledge and the real world skills you need to be a success.

McKenzie Chatterton

Farah Najah

Now I am a certified personal trainer. This will be my first step into the fitness world, and now, my knowledge is much greater.

Farah Najah

Todd Kenney

They have been tremendously supportive over the years and helped me to build a very profitable personal training practice!

Todd Kenney

Mohit Garg

After completing my CPT successfully, I can say only one thing that ISSA is really good in providing you the knowledge which is required in the fitness industry. It makes you fitness industry ready in every aspect.

Mohit Garg

Ryan Milton

I simply have not ever enjoyed a certification as much as I did this one. This is by far my favorite and I thought the entire program was very well worded and engaging.

Ryan Milton

Yudishteer Seewooruttun

The ISSA certified personal trainer program is the best experience of my life.

Yudishteer Seewooruttun

Karin Singleton

ISSA has remained to be among the leaders of the fitness industry and is still an organization that is nationally recognized and has a good reputation.

Karin Singleton

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  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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