The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Yvonne Roth

My experience with ISSA was amazing. I was so impressed with the online self-study program and how it was organized. I was equally impressed with the staff support, knowledge and integrity!

Yvonne Roth

Gabriela Cumberbatch

This Strength and Conditioning Certification from ISSA gave me the opportunity to expand my knowledge in strength and conditioning, whether it be in the gym or outside on the field or court, with a team or an individual.

Gabriela Cumberbatch

Yudishteer Seewooruttun

The ISSA certified personal trainer program is the best experience of my life.

Yudishteer Seewooruttun

Christopher Romano

Of my now 25 coaching certifications, I was super impressed with how in-depth and thorough the ISSA SSC is.

Christopher Romano

Pilar Roberts

The education I received will put me above my competition and has provided me to the tools to helps other meet their personal fitness goals.

Pilar Roberts

Suresh Chalapathi Kumar Babu

I am now one step closer to my visions. I can't wait to get out there and help others. I highly recommend this course to individuals who are interested in becoming a certified personal trainer.

Suresh Chalapathi Kumar Babu

Joel Bunche

I highly recommend anyone who is in this field or career and to take ISSA, they are very helpful, professional and they help you expand in the personal training, fitness and healthy lifestyle.

Joel Bunche

Jamil Karimov

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

Arjun Shaw

I loved every single page of my book. They were so informative and every topic we're in-depth.

Arjun Shaw

Tyson Zanski

If it weren’t for my injury, or my struggle with weight when I was younger I wouldn’t have the passion and excitement for fitness I do now! I’m so excited for what the future holds due to this program!

Tyson Zanski

Chelsea Mitchell

Not only was the program extremely informative, but the final exam was challenging and really put what I had learned to test.

Chelsea Mitchell

Tarini Bhagwansingh

The ISSA is one of the only organizations I’ve worked with that has had nothing but encouragement to give to me and that’s exactly what I needed.

Tarini Bhagwansingh

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