The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Liesa Wayson

Only 2 months after being certified I got hired as a Fitness Coordinator and started making my income as a fitness trainer for Marines and Civilians. The knowledge I have gained by getting certified through ISSA has laid a solid foundation for further certification I got afterward.

Liesa Wayson

Amy Manzanares

Having the backing of ISSA I feel confident that I am helping to change people's lives through fitness and I am very passionate about that! I am excited to meet new clients and help them start their fitness journeys.

Amy Manzanares

Johnny Ryder

I just finished my newest certification of Specialist in Exercise Therapy, and that ISSA was there to help me successfully pass the exam with confidence. I highly recommend the ISSA to fellow trainers, and to trainers, we hire for our studio!

Johnny Ryder

Curtis Korchinski

The content is informative and the support is endless.

Curtis Korchinski

Tim Creasey

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

Cindy Jacobo

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

Cindy Jacobo

Alisa Wagner

Thanks to ISSA, I am able to compete and win in bodybuilding competitions despite my day job, and I am honored to help others achieve their personal health aspirations amid their busy schedules.

Alisa Wagner

Oksana Boyko

ISSA provided me with essential tools and knowledge to transform my hobby into a desired business.

Oksana Boyko

J.R. Smith

I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...

J.R. Smith

Leonard Smith

As a busy fitness professional having ISSA as a resource is golden.

Leonard Smith

Keila Lounds

I learned so much about what it takes to be a trainer. The program covers tons of information, but it was manageable and very useful and relevant.

Keila Lounds

Bryant Bundick

Their courses work well with my very busy schedule. ISSA's support team has always answered any questions in a timely manner whether it by phone or email.

Bryant Bundick

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