300,000 Certifications Worldwide

300,000 Certifications Worldwide

143 Countries Around The Globe

143 Countries Around The Globe

30+ Years in Fitness Certifications

30+ Years in Fitness Certifications

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No Credit Checks. No Fees. No Taxes.

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The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Giorgi Tartarashvili

The platform provides every tool possible and great customer support to get maximum out of the course. I would recommend to anyone who wants to become CFT and trust ISSA will provide quality resources...

Giorgi Tartarashvili

Noy Alexander

My ISSA certifications as a Fitness Trainer, Sports Nutrition Specialist and Strength and Conditioning Specialist has really propelled my career to where it is today.

Noy Alexander

Johnny Ryder

I just finished my newest certification of Specialist in Exercise Therapy, and that ISSA was there to help me successfully pass the exam with confidence. I highly recommend the ISSA to fellow trainers, and to trainers, we hire for our studio!

Johnny Ryder

Ian Cruse

I have taken some other classes through some other organizations and I have found that my ISSA training has given me a wealth of knowledge of the science of fitness and how to apply it for best results for myself and my clients!

Ian Cruse

Antione Robinson

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Yudishteer Seewooruttun

The ISSA certified personal trainer program is the best experience of my life.

Yudishteer Seewooruttun

Christopher Mendoza

ISSA helped me earn the credentials necessary to ensure that I can give people like Eric Vanwagner all the tools they need to continue their journey back to normal function.

Christopher Mendoza

Tessa Matus

ISSA provides a good educational platform to start a career as a fitness trainer.

Tessa Matus

Rahel Desta

The course was demanding, and required a lot of work, study and effort but this is what separates ISSA from the rest. I would proudly recommend ISSA!

Rahel Desta

Scott Losche

The ISSA gave me a great knowledge of fitness programming, movement screening and nutrition.

Scott Losche

Rian De La Torre

I definitely recommend the ISSA on-line program to become a certified personal trainer, it's very complete and you get a lot of support along the way.

Rian De La Torre

Mohit Garg

After completing my CPT successfully, I can say only one thing that ISSA is really good in providing you the knowledge which is required in the fitness industry. It makes you fitness industry ready in every aspect.

Mohit Garg

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