The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 ?already-done? downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA?s Director of Business Development, who has helped his clients receive ?ink? in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" ? Getting Your Business Started on a Shoestring Budget, 2 CEU?s, available here:

"The Magic Trio" ? Getting Your Business Started on a Shoestring Budget

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial ? all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

The ISSA certified personal trainer program is the best experience of my life.

Yudishteer Seewooruttun

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

They have been tremendously supportive over the years and helped me to build a very profitable personal training practice!

Todd Kenney

I had the chance to discover the ISSA team, which made my dream possible, to become a certified trainer. With their outstanding vision, support and professionalism they guided me to reach the goal.

Mihnea Niculae Paraschivescu

Not only was the program extremely informative, but the final exam was challenging and really put what I had learned to test.

Chelsea Mitchell

The ISSA has not only helped me to become a better athlete and aspiring trainer but more importantly a better person.

Jesse Scheide

Thank you once again to the staff at ISSA for giving me this opportunity to enroll into your program and making me feel welcome. I can't wait to take you guys on my next fitness journey in life!

Demetri Carter

ISSA is one of the most respected certifications out there and in my opinion the most comprehensive.

Peter Cardona

I found the student support and professionalism to be astounding, and the course so learner friendly.

Penelope Pearce-Robb

I really loved the knowledge and accessibility of ISSA certification.

Stefan Ras

Now, I can confidently provide them with knowledgeable fitness information that I have gained from my own fitness journey, and my training provided by ISSA.

Jon Allen

You truly have wonderful programs that made me go to a whole new level in fitness and I am already applying my knowledge into new and exciting fitness ventures!

Marcelo Palermo

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INCLUDES:

  • Readiness quiz
  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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