The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Now I am a certified personal trainer. This will be my first step into the fitness world, and now, my knowledge is much greater.

Farah Najah

You truly have wonderful programs that made me go to a whole new level in fitness and I am already applying my knowledge into new and exciting fitness ventures!

Marcelo Palermo

I have stayed recertified with ISSA because it holds high standards to its trainers and is a highly recognized organization.

Krista Johnson

The material supplied for this course was vast and informative, and will certainly be a great tool to use as a reference from time to time.

Tina Smiley

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

I found ISSA, and let me tell you it changed everything. I'm now a product of my passion, I get to share my love with my clients on a daily basis.

Brendan O'Day

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Personally, I would recommend it to a lot of people. I learn a lot of new things and ways you can train somebody that I'm ready to use the stuff I learned to better people lives.

Diamond Stevens

I am so overly emotional and proud that throughout these last 12 weeks of insane studies and working all the time; I finished. I can't wait to see how ISSA helps me better myself and everyone around me.

Brittany Marsh

I hold two certifications with the International Sports Sciences Association and I couldn't be more pleased with the support I've received.

Luke Kujawski

ISSA has taught me how to adapt various teaching methods to suit clients learning needs, allowing me to create healthy environments for teaching.

Beata Hughes

Although English is not my first language, I can tell you all that it was easy to assimilate all the terms and accomplish the course.

Camila Xavier

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INCLUDES:

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  • How to enroll with ISSA

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