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A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.
This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.
"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."
The Fitness Professional's Guide to Public Relations, Page 2
After you have studied this program, you will learn:
The Fitness Professional's Guide to Public Relations
Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.
IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's
This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.
If it weren’t for my injury, or my struggle with weight when I was younger I wouldn’t have the passion and excitement for fitness I do now! I’m so excited for what the future holds due to this program!
As a busy fitness professional having ISSA as a resource is golden.
I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.
ISSA has been outstanding when it comes to educating and certificating their students. The material is easy to ready, with rich content, and well structured.
My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.
ISSA has helped make my dreams com true of being a personal trainer and helping people become better versions of themselves.
The ISSA program design is excellent and caters to many learning styles. After taking this course I feel that I have rightfully earned my title and I know I will be properly equipped to help people change their lives in a healthy and positive way.
I would like to say that the course l've attended _CFT_ was very useful and I feel that my techniques are better and my clients are more blessed and satisfied.
Mostafa Mahmoud El Gindy
I had taken one or two other courses by different organizations before and they were nowhere near as thorough and in-depth as this one.
ISSA helped me transform my own life aside from teaching me how to help others.
Maria Luz Andrea Kjærnet
Since I have been in the fitness field for over twenty years I can truly say I have gained a lot more experience and knowledge from successfully completing the ISSA course.
...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.
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