The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Demetri Carter

Thank you once again to the staff at ISSA for giving me this opportunity to enroll into your program and making me feel welcome. I can't wait to take you guys on my next fitness journey in life!

Demetri Carter

Mohit Garg

After completing my CPT successfully, I can say only one thing that ISSA is really good in providing you the knowledge which is required in the fitness industry. It makes you fitness industry ready in every aspect.

Mohit Garg

Noy Alexander

My ISSA certifications as a Fitness Trainer, Sports Nutrition Specialist and Strength and Conditioning Specialist has really propelled my career to where it is today.

Noy Alexander

Molly Edwards

...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.

Molly Edwards

Tina Smiley

The material supplied for this course was vast and informative, and will certainly be a great tool to use as a reference from time to time.

Tina Smiley

Karin Singleton

ISSA has remained to be among the leaders of the fitness industry and is still an organization that is nationally recognized and has a good reputation.

Karin Singleton

Rian De La Torre

I definitely recommend the ISSA on-line program to become a certified personal trainer, it's very complete and you get a lot of support along the way.

Rian De La Torre

Emmanuel Robinson

This institution has been key in my development as a personal trainer and also instrumental in me being able to take my passion and turn it into a career.

Emmanuel Robinson

Tanya Feliciano

The ISSA courses are wonderful. I love being able to work at my own pace. They have so many certifications to choose from. ISSA has really helped take my career to the next level.

Tanya Feliciano

Farwan Zubedi

For all those people who are looking for an online certification, I can assure you that ISSA is the best out there

Farwan Zubedi

Tim Creasey

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

Antione Robinson

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

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