300,000 Certifications Worldwide

300,000 Certifications Worldwide

143 Countries Around The Globe

143 Countries Around The Globe

30+ Years in Fitness Certifications

30+ Years in Fitness Certifications

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No Credit Checks. No Fees. No Taxes.

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The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Tyson Zanski

If it weren’t for my injury, or my struggle with weight when I was younger I wouldn’t have the passion and excitement for fitness I do now! I’m so excited for what the future holds due to this program!

Tyson Zanski

Leonard Smith

As a busy fitness professional having ISSA as a resource is golden.

Leonard Smith

Nickolas Lollar

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

Jose Pastrello

ISSA has been outstanding when it comes to educating and certificating their students. The material is easy to ready, with rich content, and well structured.

Jose Pastrello

Cindy Jacobo

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

Cindy Jacobo

DeJarrod Jones

ISSA has helped make my dreams com true of being a personal trainer and helping people become better versions of themselves.

DeJarrod Jones

Nikee McInnis

The ISSA program design is excellent and caters to many learning styles. After taking this course I feel that I have rightfully earned my title and I know I will be properly equipped to help people change their lives in a healthy and positive way.

Nikee McInnis

Mostafa Mahmoud El Gindy

I would like to say that the course l've attended _CFT_ was very useful and I feel that my techniques are better and my clients are more blessed and satisfied.

Mostafa Mahmoud El Gindy

Jack Stoliker

I had taken one or two other courses by different organizations before and they were nowhere near as thorough and in-depth as this one.

Jack Stoliker

Maria Luz Andrea Kjærnet

ISSA helped me transform my own life aside from teaching me how to help others.

Maria Luz Andrea Kjærnet

Sandra Adams

Since I have been in the fitness field for over twenty years I can truly say I have gained a lot more experience and knowledge from successfully completing the ISSA course.

Sandra Adams

Molly Edwards

...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.

Molly Edwards

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