The Fitness Professional's Guide to Public Relations

The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

Liesa Wayson

Only 2 months after being certified I got hired as a Fitness Coordinator and started making my income as a fitness trainer for Marines and Civilians. The knowledge I have gained by getting certified through ISSA has laid a solid foundation for further certification I got afterward.

Liesa Wayson

J.R. Smith

I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...

J.R. Smith

Heidi Lyons

I am really looking forward to helping people realize and reach their goals of becoming more healthy and physically fit, no matter their age.

Heidi Lyons

Antione Robinson

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Andrea De Persio

I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

Andrea De Persio

Carmen Maendel

This program encompasses a broad amount of information across the board in physical fitness.

Carmen Maendel

Omar A. Mahgoub

Being in ISSA family is my first steps in my international career, gold's gym trust Issa trainers, all world.

Omar A. Mahgoub

Farah Najah

Now I am a certified personal trainer. This will be my first step into the fitness world, and now, my knowledge is much greater.

Farah Najah

Jorge Andrés Marín López

As a professional soccer player, I'm happy to have achieved this! Fitness is beautiful, its the perfect lifestyle.

Jorge Andrés Marín López

Jamil Karimov

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

Brittany Marsh

I am so overly emotional and proud that throughout these last 12 weeks of insane studies and working all the time; I finished. I can't wait to see how ISSA helps me better myself and everyone around me.

Brittany Marsh

Johnny Ryder

I just finished my newest certification of Specialist in Exercise Therapy, and that ISSA was there to help me successfully pass the exam with confidence. I highly recommend the ISSA to fellow trainers, and to trainers, we hire for our studio!

Johnny Ryder

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