Beyond Fame: How To Become A Market Influencer

About The Course

Today's consumers are divided over millions of websites, social networks, apps, stations, and other media. That's why marketers are increasingly turning to individuals and organizations who can readily connect with large followings across multiple channels. These influencers come in a variety of forms: celebrities, experts, and situational micro influencers who can inspire actions at the right time and place. In this session, you'll learn how to become one (or all) of these influencers and how to prove your influence qualitatively and quantitatively. While many people talk about how to use various media for self-promotion, little has been said about the key element to generating influence: emotions. We'll culminate with an exploration of four emotions that Hollywood uses to turn movies into hits and classics, and how you can employ those emotions to build your influence.

Hear how ISSA has helped students like you

Thanks for the knowledge and opportunities to now do what I love to do.

Cotillion Grant

During the process of certification, I was able to redesign my fitness approach and started creating my own plans...

Jorge De La Rosa

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Larry Wassinger

The content is informative and the support is endless.

Curtis Korchinski

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Taylor Richards

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Erick Salgado

This institution has been key in my development as a personal trainer and also instrumental in me being able to take my passion and turn it into a career.

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Austin Von Letkemann

ISSA is number one in my book, and I would highly, highly suggest anyone interested in this career field GO WITH ISSA!

Aaron Barnes

I hold two certifications with the International Sports Sciences Association and I couldn't be more pleased with the support I've received.

Luke Kujawski

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Jon Allen