Beyond Fame: How To Become A Market Influencer

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About The Course

Today's consumers are divided over millions of websites, social networks, apps, stations, and other media. That's why marketers are increasingly turning to individuals and organizations who can readily connect with large followings across multiple channels. These influencers come in a variety of forms: celebrities, experts, and situational micro influencers who can inspire actions at the right time and place. In this session, you'll learn how to become one (or all) of these influencers and how to prove your influence qualitatively and quantitatively. While many people talk about how to use various media for self-promotion, little has been said about the key element to generating influence: emotions. We'll culminate with an exploration of four emotions that Hollywood uses to turn movies into hits and classics, and how you can employ those emotions to build your influence.


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I've stuck with them because I've seen they provide quality info and have a great community.

Austin Von Letkemann

I am so impressed by the level of professionalism and thoroughness that ISSA offers to trainees.

Megan Ganzagan

After now having received my certification through ISSA, I feel confident that I'm ready to start my business.

Sarah Turnley

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

ISSA has given me the opportunity to grow as a professional, and continues to offer me the tools I need to help others.

Jose Oscar Torres

The International Sports Sciences Association was easily the best choice I've ever made towards a career in helping change people's lives.

Sean Shimada

ISSA helped me earn the credentials necessary to ensure that I can give people like Eric Vanwagner all the tools they need to continue their journey back to normal function.

Christopher Mendoza

After completing this course I feel much more confident in myself as a trainer and overall more equipped than ever to take on clients and help them achieve their goals of being healthy.

Taylor Richards

With the textbooks, interactive essay questions and written assignments, along with the Course Guidebook, ISSA sets you up for success.

Kelly Collar

Did my research and found out that not only is ISSA a reputable certification, they also are willing to help you succeed after you get certified.

Joseph Alexander Harris

I could not have imagined a better experience and will be eternally grateful for ALL of the assistance that was given and the compassion shown.

Chermariea Jones

The resources ISSA provides (both in hard copy and online) such as the study guide, the coursebook, the chapter summary videos, the exercise videos, and the question board are all very valuable tools...

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