From Bodybuilding to BUSINESS-BUILDING: A Crash-Course for Physique Entrepreneurs

About The Course

Photographer Andre DeLoach, owner of Empyrean Photography, has 32 published fitness magazine covers, among other numerous publishing credits. Andre has photographed recognized names in the fitness industry like Clark Bartram, Jessie Pavelka, Brandon Bass, and Joey Gloor, while also working a host of aspiring male physique models. With a Master's degree in Counseling and as a former career counselor, Andre shares his insights in a thorough, easy-to-understand way that will empower fitness models to create business careers that are both profitable and personally meaningful.

Year after year, so many people aspire to make a business career in the fitness/bodybuilding industry, yet, so few of them ever succeed, despite their hard work, great ideas, and best intentions. This unnecessary trend needs to end. And this workshop is designed to help do just that. This intense yet engaging workshop will guide you through 3 major areas: sound business planning, personal branding, and the challenges and opportunities of 21st century entrepreneurship.

After the workshop, you will:

Be able to avoid the business-killing mistakes often made by fitness models/bodybuilders

Know how to use an unique planning tool to map out a new business or improve/expand an existing one

Know how to calculate the financial strength of your business

Understand the 4 essential components of successful personal branding

Be able to effectively respond to some of the challenges and opportunities of entrepreneurship in the 21st Century

Regardless if you are considering an in-person or online business, or a for-profit or non-profit enterprise, you will benefit from this workshop experience. Be sure to bring a pen, a mug of coffee, and a willingness to get to work.

Hear how ISSA has helped students like you

From the start, ISSA provided everything I needed to study, practice and qualify for a personal trainer's certification.

Amy Kennedy

As the coursework progressed I began seeing my clients through a different perspective and i firmly believe that ISSA is responsible to give me this sense of professionalism and belonging!

Danees Kazi

The tools and resources that ISSA provide are invaluable and will really set you apart from the rest, in this fitness industry.

Kristi Tauti

The education I received will put me above my competition and has provided me to the tools to helps other meet their personal fitness goals.

Pilar Roberts

I highly recommend anyone who is in this field or career and to take ISSA, they are very helpful, professional and they help you expand in the personal training, fitness and healthy lifestyle.

Joel Bunche

I have stayed recertified with ISSA because it holds high standards to its trainers and is a highly recognized organization.

Krista Johnson

ISSA is one of the most respected certifications out there and in my opinion the most comprehensive.

Peter Cardona

Don't be shy to live your dream and as I did, become yourself, become trainer.

Jordi Ciprin

I'm so happy and proud that I chose this institute for my study to the CFT because their material gave me a lot of information and experience that I didn't know it before.

Ali Al-Noori

The course is very comprehensive, the six learning experiences on the final were fun to do and the support was great.

Todd Karvanek

I am really looking forward to helping people realize and reach their goals of becoming more healthy and physically fit, no matter their age.

Heidi Lyons

Having the backing of ISSA I feel confident that I am helping to change people's lives through fitness and I am very passionate about that! I am excited to meet new clients and help them start their fitness journeys.

Amy Manzanares