From Bodybuilding to BUSINESS-BUILDING: A Crash-Course for Physique Entrepreneurs

About The Course

Photographer Andre DeLoach, owner of Empyrean Photography, has 32 published fitness magazine covers, among other numerous publishing credits. Andre has photographed recognized names in the fitness industry like Clark Bartram, Jessie Pavelka, Brandon Bass, and Joey Gloor, while also working a host of aspiring male physique models. With a Master's degree in Counseling and as a former career counselor, Andre shares his insights in a thorough, easy-to-understand way that will empower fitness models to create business careers that are both profitable and personally meaningful.

Year after year, so many people aspire to make a business career in the fitness/bodybuilding industry, yet, so few of them ever succeed, despite their hard work, great ideas, and best intentions. This unnecessary trend needs to end. And this workshop is designed to help do just that. This intense yet engaging workshop will guide you through 3 major areas: sound business planning, personal branding, and the challenges and opportunities of 21st century entrepreneurship.

After the workshop, you will:

Be able to avoid the business-killing mistakes often made by fitness models/bodybuilders

Know how to use an unique planning tool to map out a new business or improve/expand an existing one

Know how to calculate the financial strength of your business

Understand the 4 essential components of successful personal branding

Be able to effectively respond to some of the challenges and opportunities of entrepreneurship in the 21st Century

Regardless if you are considering an in-person or online business, or a for-profit or non-profit enterprise, you will benefit from this workshop experience. Be sure to bring a pen, a mug of coffee, and a willingness to get to work.

Hear how ISSA has helped students like you

My goal is to motivate and inspire, to love and be loved, and to help people obtain a healthy mind, body and spirit.

Bethany Hernandez

ISSA has been the best thing that has happened to me!

Michael Patsaros

ISSA helped to guide me down the path toward an exciting future in the fitness industry!

Tesia Stein

With ISSA I've gained the knowledge and education to grow my personal training business to where it is today.

Melanie Moss

I feel there is always something to learn when it comes to health and fitness so I can trust the ISSA to support me with the information I seek.

Jacob Smith

ISSA's course material was extremely detail orientated and covered every aspect of becoming a personal trainer.

Andrew Presnell

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

The information I learned in the CFT course was top notch.

Collin Welch

ISSA made it easy for me to complete the steps needed to accomplish my goals!

Kristy Gordon

I learned so much about what it takes to be a trainer. The program covers tons of information, but it was manageable and very useful and relevant.

Keila Lounds

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar