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From Bodybuilding to BUSINESS-BUILDING: A Crash-Course for Physique Entrepreneurs

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About The Course

Photographer Andre DeLoach, owner of Empyrean Photography, has 32 published fitness magazine covers, among other numerous publishing credits. Andre has photographed recognized names in the fitness industry like Clark Bartram, Jessie Pavelka, Brandon Bass, and Joey Gloor, while also working a host of aspiring male physique models. With a Master's degree in Counseling and as a former career counselor, Andre shares his insights in a thorough, easy-to-understand way that will empower fitness models to create business careers that are both profitable and personally meaningful.

Year after year, so many people aspire to make a business career in the fitness/bodybuilding industry, yet, so few of them ever succeed, despite their hard work, great ideas, and best intentions. This unnecessary trend needs to end. And this workshop is designed to help do just that. This intense yet engaging workshop will guide you through 3 major areas: sound business planning, personal branding, and the challenges and opportunities of 21st century entrepreneurship.

After the workshop, you will:

Be able to avoid the business-killing mistakes often made by fitness models/bodybuilders

Know how to use an unique planning tool to map out a new business or improve/expand an existing one

Know how to calculate the financial strength of your business

Understand the 4 essential components of successful personal branding

Be able to effectively respond to some of the challenges and opportunities of entrepreneurship in the 21st Century

Regardless if you are considering an in-person or online business, or a for-profit or non-profit enterprise, you will benefit from this workshop experience. Be sure to bring a pen, a mug of coffee, and a willingness to get to work.

Hear how ISSA has helped students like you

With ISSA guidance and textbooks, I have upgraded my knowledge to another level and I feel this by seeing big changes in my clients & myself!

Yavor Varbanov

The ISSA has changed my outlook on training clients.

nathaniel stull

As a busy fitness professional having ISSA as a resource is golden.

Leonard Smith

I have already recommended ISSA to people who have reached out to me inquiring about my satisfaction and thoughts and I will continue to do so.

Helene Bingley

I've always been passionate about fitness, and ISSA gave me tools to build a knowledge base that I can continue to add to.

Ana Victoria Cate

The ISSA program provided me with the flexibility to achieve my certification while maintaining a full time career, being a parent of two active grade school children and husband.

Matthew Edson

Thanks to ISSA, I am able to compete and win in bodybuilding competitions despite my day job, and I am honored to help others achieve their personal health aspirations amid their busy schedules.

Alisa Wagner

ISSA offers lessons of real-world cases and the insights of professionals.

Ilona Kinney

There is so much that I have learned in my studies, and it will be an honor and a privilege to impart this knowledge to my fellow Seniors.

Derwood Rountree

When I received the course material it was more in-depth than I expected which was good! I knew I was being provided with all the knowledge I need to become the best trainer I can.

Jessica Moyle

It’s been a great journey and ISSA has helped this journey and dream become a reality. The information and learning have been rewarding and beneficial in running a business and being a personal training.

Chad Westgate