From Bodybuilding to BUSINESS-BUILDING: A Crash-Course for Physique Entrepreneurs

About The Course

Photographer Andre DeLoach, owner of Empyrean Photography, has 32 published fitness magazine covers, among other numerous publishing credits. Andre has photographed recognized names in the fitness industry like Clark Bartram, Jessie Pavelka, Brandon Bass, and Joey Gloor, while also working a host of aspiring male physique models. With a Master's degree in Counseling and as a former career counselor, Andre shares his insights in a thorough, easy-to-understand way that will empower fitness models to create business careers that are both profitable and personally meaningful.

Year after year, so many people aspire to make a business career in the fitness/bodybuilding industry, yet, so few of them ever succeed, despite their hard work, great ideas, and best intentions. This unnecessary trend needs to end. And this workshop is designed to help do just that. This intense yet engaging workshop will guide you through 3 major areas: sound business planning, personal branding, and the challenges and opportunities of 21st century entrepreneurship.

After the workshop, you will:

Be able to avoid the business-killing mistakes often made by fitness models/bodybuilders

Know how to use an unique planning tool to map out a new business or improve/expand an existing one

Know how to calculate the financial strength of your business

Understand the 4 essential components of successful personal branding

Be able to effectively respond to some of the challenges and opportunities of entrepreneurship in the 21st Century

Regardless if you are considering an in-person or online business, or a for-profit or non-profit enterprise, you will benefit from this workshop experience. Be sure to bring a pen, a mug of coffee, and a willingness to get to work.

Hear how ISSA has helped students like you

I feel I can give my best to my clients and continue to further my education so I can give them the most up to date and relevant information.

Lundyn Wyllie

Everything about my course was helpful and the fact that there is continuous resources for personal trainers is a positive tool that I will surely use.

Joseph Couch

As the coursework progressed I began seeing my clients through a different perspective and i firmly believe that ISSA is responsible to give me this sense of professionalism and belonging!

Danees Kazi

Fitness is very important to me, and getting the certification makes that better.

Katie Santoro

The ISSA has changed my outlook on training clients.

nathaniel stull

I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

Andrea De Persio

The content is informative and the support is endless.

Curtis Korchinski

The course is very comprehensive, the six learning experiences on the final were fun to do and the support was great.

Todd Karvanek

ISSA has been outstanding when it comes to educating and certificating their students. The material is easy to ready, with rich content, and well structured.

Jose Pastrello

Thanks to ISSA, I am able to compete and win in bodybuilding competitions despite my day job, and I am honored to help others achieve their personal health aspirations amid their busy schedules.

Alisa Wagner