How to Produce Seminars, Workshops and Bootcamps for Fun and Profit

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About The Course

The Fitness Professionals Guide:
How to Produce Seminars, Bootcamps and Workshops for Fun and Profit

A fun and entertaining course containing two interactive audio files (MP3 format) and an easy to read 57-page text (PDF file format). This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has attended over 100 seminars, workshops and bootcamps ranging from business leadership to fitness, to how to be a better tennis teacher, as well as conducted dozens of his own. From these experiences, he's learned a lot about the seminar and workshop business, and is passing this knowledge to you, to realize a rewarding career in this great industry.

After you have studied this program, you will learn:

  • If you have what it takes to develop your own seminar, workshop or bootcamp
  • How to profit from producing your own events
  • How to choose a topic for your event
  • How to decide if you should hire a presenter, or if you should be the presenter yourself
  • Where to locate qualified presenters
  • How to find a location for your event
  • And much much more!

Course Table of Contents:

  1. Introduction
  2. The Business of Seminars, Workshops and Bootcamps
    • Would a fitness seminar, workshop or bootcamp benefit your business?
    • Choose your strategy
    • Your own presentation, Finding presenters
    • Run the numbers
  3. Setting Up Your Seminar and Workshop Business
    • Tools you will need
    • Stay organized from the beginning
    • 13 Productivity Tips
  4. The Market
    • Finding the Right Topic
    • Marketing & Promoting Your event
  5. Finishing Touches
  6. Helpful resources

Worksheets included:

  • Seminar Business Quicklist - Use this checklist to get started quickly and efficiently!
  • Profit/Cost Analysis - Know where you stand financially BEFORE doing your event
  • Workplace Checklist - Set up your office properly
  • Location Worksheet - Find the perfect location for your event!
  • Productivity/Time Management Tool - Get more done in less time!
  • Attendee Profile Worksheet - Attract more attendees that fit your criteria
  • Attendees Video Release Form
  • Performers Video Release Form
  • Survey form - specially designed to get testimonials, referrals and valuable feedback for future events

Course Components:

  • 57 page text in PDF format
  • Audio file #1: Interview with Cat Smiley, ISSA CFT and Fitness Bootcamp Expert. (42:22 minutes, 13.8 mbs, MP3 file format)
  • Audio file #2: Interview with David Martin, Professional Speaker and Seminar Producer. (47:35 minutes, 19 mbs, MP3 file format)
  • Also Included:  9 Worksheets to help you quickly launch your seminar production business

Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

I use everything I learned on a daily basis whether I am working with a client or talking with co-workers.

Eric Denney

I highly recommend anyone who is in this field or career and to take ISSA, they are very helpful, professional and they help you expand in the personal training, fitness and healthy lifestyle.

Joel Bunche

What I loved the most about the ISSA course was that the textbook was very interesting, the quizzes and final exam were thorough tricky, and challenging, and of course the time flexibility for me was priceless...

Roni Ghanem

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

ISSA was one of the only names that was recognized right away and was viewed by all the gyms I called as a very knowledgeable and reputable association.

Tristin Cloer

I would like to say that the course l've attended _CFT_ was very useful and I feel that my techniques are better and my clients are more blessed and satisfied.

Mostafa Mahmoud El Gindy

Being apart of ISSA has brought me so many opportunities and will continue to do so.

Lauren Hoffmann

Whilst researching health and fitness qualifications I found that the ISSA was among the most competitive and offered the most for the money.

Ed Horne

After now having received my certification through ISSA, I feel confident that I'm ready to start my business.

Sarah Turnley

Although English is not my first language, I can tell you all that it was easy to assimilate all the terms and accomplish the course.

Camila Xavier

This institution has been key in my development as a personal trainer and also instrumental in me being able to take my passion and turn it into a career.

Emmanuel Robinson

From the start, ISSA provided everything I needed to study, practice and qualify for a personal trainer's certification.

Amy Kennedy

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  • How to enroll with ISSA

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