How to Produce Seminars, Workshops and Bootcamps for Fun and Profit

How to Produce Seminars, Workshops and Bootcamps for Fun and Profit

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About The Course

The Fitness Professionals Guide:
How to Produce Seminars, Bootcamps and Workshops for Fun and Profit

A fun and entertaining course containing two interactive audio files (MP3 format) and an easy to read 57-page text (PDF file format). This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has attended over 100 seminars, workshops and bootcamps ranging from business leadership to fitness, to how to be a better tennis teacher, as well as conducted dozens of his own. From these experiences, he's learned a lot about the seminar and workshop business, and is passing this knowledge to you, to realize a rewarding career in this great industry.

After you have studied this program, you will learn:

  • If you have what it takes to develop your own seminar, workshop or bootcamp
  • How to profit from producing your own events
  • How to choose a topic for your event
  • How to decide if you should hire a presenter, or if you should be the presenter yourself
  • Where to locate qualified presenters
  • How to find a location for your event
  • And much much more!

Course Table of Contents:

  1. Introduction
  2. The Business of Seminars, Workshops and Bootcamps
    • Would a fitness seminar, workshop or bootcamp benefit your business?
    • Choose your strategy
    • Your own presentation, Finding presenters
    • Run the numbers
  3. Setting Up Your Seminar and Workshop Business
    • Tools you will need
    • Stay organized from the beginning
    • 13 Productivity Tips
  4. The Market
    • Finding the Right Topic
    • Marketing & Promoting Your event
  5. Finishing Touches
  6. Helpful resources

Worksheets included:

  • Seminar Business Quicklist - Use this checklist to get started quickly and efficiently!
  • Profit/Cost Analysis - Know where you stand financially BEFORE doing your event
  • Workplace Checklist - Set up your office properly
  • Location Worksheet - Find the perfect location for your event!
  • Productivity/Time Management Tool - Get more done in less time!
  • Attendee Profile Worksheet - Attract more attendees that fit your criteria
  • Attendees Video Release Form
  • Performers Video Release Form
  • Survey form - specially designed to get testimonials, referrals and valuable feedback for future events

Course Components:

  • 57 page text in PDF format
  • Audio file #1: Interview with Cat Smiley, ISSA CFT and Fitness Bootcamp Expert. (42:22 minutes, 13.8 mbs, MP3 file format)
  • Audio file #2: Interview with David Martin, Professional Speaker and Seminar Producer. (47:35 minutes, 19 mbs, MP3 file format)
  • Also Included:  9 Worksheets to help you quickly launch your seminar production business

Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Ana Victoria Cate

I've always been passionate about fitness, and ISSA gave me tools to build a knowledge base that I can continue to add to.

Ana Victoria Cate

Christopher Singleton

The studies were easy to understand and never swayed from information actually necessary for personal training.

Christopher Singleton

Suresh Chalapathi Kumar Babu

I am now one step closer to my visions. I can't wait to get out there and help others. I highly recommend this course to individuals who are interested in becoming a certified personal trainer.

Suresh Chalapathi Kumar Babu

Taylor Richards

After completing this course I feel much more confident in myself as a trainer and overall more equipped than ever to take on clients and help them achieve their goals of being healthy.

Taylor Richards

Marcelo Palermo

You truly have wonderful programs that made me go to a whole new level in fitness and I am already applying my knowledge into new and exciting fitness ventures!

Marcelo Palermo

Nicole Holstein

ISSA gave me the opportunity to work independently to study, complete work, and gain knowledge on becoming a personal trainer.

Nicole Holstein

Tim Creasey

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

Danees Kazi

As the coursework progressed I began seeing my clients through a different perspective and i firmly believe that ISSA is responsible to give me this sense of professionalism and belonging!

Danees Kazi

Belhedi Alaeddine

The ISSA is a good foundation for anybody who starts with a certification in personal training.

Belhedi Alaeddine

Liesa Wayson

Only 2 months after being certified I got hired as a Fitness Coordinator and started making my income as a fitness trainer for Marines and Civilians. The knowledge I have gained by getting certified through ISSA has laid a solid foundation for further certification I got afterward.

Liesa Wayson

Brian Kennedy

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

Sarah Turnley

After now having received my certification through ISSA, I feel confident that I'm ready to start my business.

Sarah Turnley

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  • 5 Step plan to becoming certified
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