How to Produce Seminars, Workshops and Bootcamps for Fun and Profit

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About The Course

The Fitness Professionals Guide:
How to Produce Seminars, Bootcamps and Workshops for Fun and Profit

A fun and entertaining course containing two interactive audio files (MP3 format) and an easy to read 57-page text (PDF file format). This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has attended over 100 seminars, workshops and bootcamps ranging from business leadership to fitness, to how to be a better tennis teacher, as well as conducted dozens of his own. From these experiences, he's learned a lot about the seminar and workshop business, and is passing this knowledge to you, to realize a rewarding career in this great industry.

After you have studied this program, you will learn:

  • If you have what it takes to develop your own seminar, workshop or bootcamp
  • How to profit from producing your own events
  • How to choose a topic for your event
  • How to decide if you should hire a presenter, or if you should be the presenter yourself
  • Where to locate qualified presenters
  • How to find a location for your event
  • And much much more!

Course Table of Contents:

  1. Introduction
  2. The Business of Seminars, Workshops and Bootcamps
    • Would a fitness seminar, workshop or bootcamp benefit your business?
    • Choose your strategy
    • Your own presentation, Finding presenters
    • Run the numbers
  3. Setting Up Your Seminar and Workshop Business
    • Tools you will need
    • Stay organized from the beginning
    • 13 Productivity Tips
  4. The Market
    • Finding the Right Topic
    • Marketing & Promoting Your event
  5. Finishing Touches
  6. Helpful resources

Worksheets included:

  • Seminar Business Quicklist - Use this checklist to get started quickly and efficiently!
  • Profit/Cost Analysis - Know where you stand financially BEFORE doing your event
  • Workplace Checklist - Set up your office properly
  • Location Worksheet - Find the perfect location for your event!
  • Productivity/Time Management Tool - Get more done in less time!
  • Attendee Profile Worksheet - Attract more attendees that fit your criteria
  • Attendees Video Release Form
  • Performers Video Release Form
  • Survey form - specially designed to get testimonials, referrals and valuable feedback for future events

Course Components:

  • 57 page text in PDF format
  • Audio file #1: Interview with Cat Smiley, ISSA CFT and Fitness Bootcamp Expert. (42:22 minutes, 13.8 mbs, MP3 file format)
  • Audio file #2: Interview with David Martin, Professional Speaker and Seminar Producer. (47:35 minutes, 19 mbs, MP3 file format)
  • Also Included:  9 Worksheets to help you quickly launch your seminar production business

Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Having the backing of ISSA I feel confident that I am helping to change people's lives through fitness and I am very passionate about that! I am excited to meet new clients and help them start their fitness journeys.

Amy Manzanares

I've always been passionate about fitness, and ISSA gave me tools to build a knowledge base that I can continue to add to.

Ana Victoria Cate

I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...

J.R. Smith

Being able to study at my own pace, fitting it in with my own hectic lifestyle was a huge benefit.

Sally Fitton

The ISSA goes to great lengths to ensure satisfaction and I am proud to say I am ISSA certified!

Kyle Noseworthy

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

Whilst researching health and fitness qualifications I found that the ISSA was among the most competitive and offered the most for the money.

Ed Horne

I feel confident to go into the work force as a personal trainer now, and I'm excited to start this chapter in my life.

Natalie Specioso

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

Cindy Jacobo

I am recommending ISSA to any and everybody wanting a good strong foundation and knowledge base under their belts

Adrianne Campbell

The best part about ISSA, is when you call, you talk to a real person. They are quick to respond, answer all of your questions and help guide you to be successful.

Aftann Taijeron

The staff was very helpful also and very nice if I had a question about anything they were always there to help me out.

Angela Brown

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