Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


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The ISSA certified personal trainer program is the best experience of my life.

Yudishteer Seewooruttun

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

They have been tremendously supportive over the years and helped me to build a very profitable personal training practice!

Todd Kenney

I had the chance to discover the ISSA team, which made my dream possible, to become a certified trainer. With their outstanding vision, support and professionalism they guided me to reach the goal.

Mihnea Niculae Paraschivescu

Not only was the program extremely informative, but the final exam was challenging and really put what I had learned to test.

Chelsea Mitchell

The ISSA has not only helped me to become a better athlete and aspiring trainer but more importantly a better person.

Jesse Scheide

Thank you once again to the staff at ISSA for giving me this opportunity to enroll into your program and making me feel welcome. I can't wait to take you guys on my next fitness journey in life!

Demetri Carter

ISSA is one of the most respected certifications out there and in my opinion the most comprehensive.

Peter Cardona

I found the student support and professionalism to be astounding, and the course so learner friendly.

Penelope Pearce-Robb

I really loved the knowledge and accessibility of ISSA certification.

Stefan Ras

Now, I can confidently provide them with knowledgeable fitness information that I have gained from my own fitness journey, and my training provided by ISSA.

Jon Allen

You truly have wonderful programs that made me go to a whole new level in fitness and I am already applying my knowledge into new and exciting fitness ventures!

Marcelo Palermo

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  • Readiness quiz
  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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