Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Now I am a certified personal trainer. This will be my first step into the fitness world, and now, my knowledge is much greater.

Farah Najah

You truly have wonderful programs that made me go to a whole new level in fitness and I am already applying my knowledge into new and exciting fitness ventures!

Marcelo Palermo

I have stayed recertified with ISSA because it holds high standards to its trainers and is a highly recognized organization.

Krista Johnson

The material supplied for this course was vast and informative, and will certainly be a great tool to use as a reference from time to time.

Tina Smiley

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

I found ISSA, and let me tell you it changed everything. I'm now a product of my passion, I get to share my love with my clients on a daily basis.

Brendan O'Day

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Personally, I would recommend it to a lot of people. I learn a lot of new things and ways you can train somebody that I'm ready to use the stuff I learned to better people lives.

Diamond Stevens

I am so overly emotional and proud that throughout these last 12 weeks of insane studies and working all the time; I finished. I can't wait to see how ISSA helps me better myself and everyone around me.

Brittany Marsh

I hold two certifications with the International Sports Sciences Association and I couldn't be more pleased with the support I've received.

Luke Kujawski

ISSA has taught me how to adapt various teaching methods to suit clients learning needs, allowing me to create healthy environments for teaching.

Beata Hughes

Although English is not my first language, I can tell you all that it was easy to assimilate all the terms and accomplish the course.

Camila Xavier

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