Business Plan 101: How to Develop a Business Plan for Your Fitness Business

Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Jessica Moyle

When I received the course material it was more in-depth than I expected which was good! I knew I was being provided with all the knowledge I need to become the best trainer I can.

Jessica Moyle

Antione Robinson

The knowledge that I received has been extremely helpful in my own weight loss journey where I have lost more than 100 lbs.

Antione Robinson

Aftann Taijeron

The best part about ISSA, is when you call, you talk to a real person. They are quick to respond, answer all of your questions and help guide you to be successful.

Aftann Taijeron

Walter Sadiq Daniels

I have no complaints and I will always proudly display my certification and recommend you to all I know. You have given me a foundation for my future.

Walter Sadiq Daniels

Johnny Ryder

I just finished my newest certification of Specialist in Exercise Therapy, and that ISSA was there to help me successfully pass the exam with confidence. I highly recommend the ISSA to fellow trainers, and to trainers, we hire for our studio!

Johnny Ryder

Jose Pastrello

ISSA has been outstanding when it comes to educating and certificating their students. The material is easy to ready, with rich content, and well structured.

Jose Pastrello

Natalie Specioso

I feel confident to go into the work force as a personal trainer now, and I'm excited to start this chapter in my life.

Natalie Specioso

Brendan O'Day

I found ISSA, and let me tell you it changed everything. I'm now a product of my passion, I get to share my love with my clients on a daily basis.

Brendan O'Day

Christopher Romano

Of my now 25 coaching certifications, I was super impressed with how in-depth and thorough the ISSA SSC is.

Christopher Romano

Richard Petersen

When it came to being a trainer there wasn't any sugar coating. It was laid out for what it is in the real world in what is to be expected of you as an ISSA professional.

Richard Petersen

Rian De La Torre

I definitely recommend the ISSA on-line program to become a certified personal trainer, it's very complete and you get a lot of support along the way.

Rian De La Torre

Collin Welch

The information I learned in the CFT course was top notch.

Collin Welch

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