Business Plan 101: How to Develop a Business Plan for Your Fitness Business

Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


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Jennifer Poepke

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Evette Wrinkle

I was so overwhelmed at first but chatted with a master trainer on the website and they gave me some wonderful study tips that built my confidence back up. I actually finished a month early.

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Mario Medina

Not only are the certifications able to teach me high quality content but they also teach me real world applications.

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Walter Sadiq Daniels

I have no complaints and I will always proudly display my certification and recommend you to all I know. You have given me a foundation for my future.

Walter Sadiq Daniels

Kam Hogan

The business resources provided as part of the course material really help to set up your own personal training business with form templates and tips to help you hit the ground running and succeed!

Kam Hogan

Robert Aiken

The option to study at your own pace and test whenever it is convenient for you makes this course that much better than the rest!

Robert Aiken

Omar A. Mahgoub

Being in ISSA family is my first steps in my international career, gold's gym trust Issa trainers, all world.

Omar A. Mahgoub

Oksana Boyko

ISSA provided me with essential tools and knowledge to transform my hobby into a desired business.

Oksana Boyko

Christina Walters

The site is very easy to navigate, the content is very educational and flows smoothly, I receive help quickly when I have a question.

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Emmanuel Robinson

This institution has been key in my development as a personal trainer and also instrumental in me being able to take my passion and turn it into a career.

Emmanuel Robinson

Malaika Jacocks

If I had questions, comments or concerns, I would call and the staff was so very helpful, I was in shock of how much support I got!

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Jamar Coleman

ISSA has changed my life for the better and by changing my life ISSA has equipped me with the tools and support to help whoever may be looking for guidance pertaining to their health and fitness endeavors.

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