Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

ISSA gave me the opportunity to work independently to study, complete work, and gain knowledge on becoming a personal trainer.

Nicole Holstein

The content is informative and the support is endless.

Curtis Korchinski

I chose ISSA because it is well known for its business.

Rosana Reyes

When I received the course material it was more in-depth than I expected which was good! I knew I was being provided with all the knowledge I need to become the best trainer I can.

Jessica Moyle

I was so overwhelmed at first but chatted with a master trainer on the website and they gave me some wonderful study tips that built my confidence back up. I actually finished a month early.

Evette Wrinkle

The information I learned in the CFT course was top notch.

Collin Welch

Not only can one gain important information from taking the courses from ISSA, if one uses the information correctly, there can be great success at World Championships level

William Caughey

I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...

J.R. Smith

Being in ISSA family is my first steps in my international career, gold's gym trust Issa trainers, all world.

Omar Abd El Monem Ebrahim

My ISSA certifications as a Fitness Trainer, Sports Nutrition Specialist and Strength and Conditioning Specialist has really propelled my career to where it is today.

Noy Alexander

ISSA made it easy for me to complete the steps needed to accomplish my goals!

Kristy Gordon

ISSA is one of the most respected certifications out there and in my opinion the most comprehensive.

Peter Cardona

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