300,000 Certifications Worldwide

300,000 Certifications Worldwide

143 Countries Around The Globe

143 Countries Around The Globe

30+ Years in Fitness Certifications

30+ Years in Fitness Certifications

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No Credit Checks. No Fees. No Taxes.

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Business Plan 101: How to Develop a Business Plan for Your Fitness Business

Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Tyson Zanski

If it weren’t for my injury, or my struggle with weight when I was younger I wouldn’t have the passion and excitement for fitness I do now! I’m so excited for what the future holds due to this program!

Tyson Zanski

Leonard Smith

As a busy fitness professional having ISSA as a resource is golden.

Leonard Smith

Nickolas Lollar

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

Jose Pastrello

ISSA has been outstanding when it comes to educating and certificating their students. The material is easy to ready, with rich content, and well structured.

Jose Pastrello

Cindy Jacobo

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

Cindy Jacobo

DeJarrod Jones

ISSA has helped make my dreams com true of being a personal trainer and helping people become better versions of themselves.

DeJarrod Jones

Nikee McInnis

The ISSA program design is excellent and caters to many learning styles. After taking this course I feel that I have rightfully earned my title and I know I will be properly equipped to help people change their lives in a healthy and positive way.

Nikee McInnis

Mostafa Mahmoud El Gindy

I would like to say that the course l've attended _CFT_ was very useful and I feel that my techniques are better and my clients are more blessed and satisfied.

Mostafa Mahmoud El Gindy

Jack Stoliker

I had taken one or two other courses by different organizations before and they were nowhere near as thorough and in-depth as this one.

Jack Stoliker

Maria Luz Andrea Kjærnet

ISSA helped me transform my own life aside from teaching me how to help others.

Maria Luz Andrea Kjærnet

Sandra Adams

Since I have been in the fitness field for over twenty years I can truly say I have gained a lot more experience and knowledge from successfully completing the ISSA course.

Sandra Adams

Molly Edwards

...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.

Molly Edwards

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INCLUDES:

  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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