Business Plan 101: How to Develop a Business Plan for Your Fitness Business

Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Natalie Specioso

I feel confident to go into the work force as a personal trainer now, and I'm excited to start this chapter in my life.

Natalie Specioso

Andrea De Persio

I’ve been searching for the best training a company has to offer for years, ISSA really has it all.

Andrea De Persio

Karin Singleton

ISSA has remained to be among the leaders of the fitness industry and is still an organization that is nationally recognized and has a good reputation.

Karin Singleton

Maureen Langevin

My experiences with ISSA have led me to be a very successful and respected Personal Trainer and I love Personal Training!

Maureen Langevin

Noy Alexander

My ISSA certifications as a Fitness Trainer, Sports Nutrition Specialist and Strength and Conditioning Specialist has really propelled my career to where it is today.

Noy Alexander

Ahmed Smith

ISSA made it so easy for me to acquire my certificate as a Certified Personal Trainer, and I would also like to add that the course material was put together very well for me to understand.

Ahmed Smith

Helen Pardue

The resources ISSA provides (both in hard copy and online) such as the study guide, the coursebook, the chapter summary videos, the exercise videos, and the question board are all very valuable tools...

Helen Pardue

Brian Kennedy

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

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I was extremely impressed with the overall course and materials ISSA provided; now ISSA has truly prepared me for my future as a personal trainer!

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The course was demanding, and required a lot of work, study and effort but this is what separates ISSA from the rest. I would proudly recommend ISSA!

Rahel Desta

Cindy Jacobo

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

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Amy Kennedy

From the start, ISSA provided everything I needed to study, practice and qualify for a personal trainer's certification.

Amy Kennedy

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