Business Plan 101: How to Develop a Business Plan for Your Fitness Business

Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

Jamil Karimov

With the knowledge, I've gained from the program. I feel confident to go into the work as a personal trainer now, and to start this phase in my life.

Jamil Karimov

Christina Walters

The site is very easy to navigate, the content is very educational and flows smoothly, I receive help quickly when I have a question.

Christina Walters

Tarini Bhagwansingh

The ISSA is one of the only organizations I’ve worked with that has had nothing but encouragement to give to me and that’s exactly what I needed.

Tarini Bhagwansingh

Heidi Lyons

I am really looking forward to helping people realize and reach their goals of becoming more healthy and physically fit, no matter their age.

Heidi Lyons

Bryant Bundick

Their courses work well with my very busy schedule. ISSA's support team has always answered any questions in a timely manner whether it by phone or email.

Bryant Bundick

Demetri Carter

Thank you once again to the staff at ISSA for giving me this opportunity to enroll into your program and making me feel welcome. I can't wait to take you guys on my next fitness journey in life!

Demetri Carter

Cindy Jacobo

My experience has been great and the support team makes it very easy to complete the course and get back to me with answers to any questions I have very quickly.

Cindy Jacobo

Farah Najah

Now I am a certified personal trainer. This will be my first step into the fitness world, and now, my knowledge is much greater.

Farah Najah

John Heerschap Jr

ISSA has given me the confidence I need to train people and train them right.

John Heerschap Jr

Yavor Varbanov

With ISSA guidance and textbooks, I have upgraded my knowledge to another level and I feel this by seeing big changes in my clients & myself!

Yavor Varbanov

Giorgi Tartarashvili

The platform provides every tool possible and great customer support to get maximum out of the course. I would recommend to anyone who wants to become CFT and trust ISSA will provide quality resources...

Giorgi Tartarashvili

Sandra Adams

Since I have been in the fitness field for over twenty years I can truly say I have gained a lot more experience and knowledge from successfully completing the ISSA course.

Sandra Adams

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