Articles

Do your clients understand that less is more according to the latest research science? Do they know that pounding it out for hours on the treadmill is not the most effective way to burn calories and build muscle? If your clients want results fast, you need to convince them to ditch the extra workouts and stick to short, intense routines. Here’s how to make your case.

What are your training sessions doing to your client’s brain? Only good things research tells us.  According to sports science, the brain gets a workout every time we challenge our bodies. You can actually train your client’s brain to learn better and improve the willpower when training the body.

If you knew of an exercise that not only decompresses and strengthens your spine and back, but also increases the athletic performance of you and your clients, would you do it and recommend it?

Here’s why you need to forget the naysayers and introduce your clients to the resistance band…

Brian Theiss became the first ISSA certified trainer nearly 30 years ago, and since that time has distinguished himself the world over as a game changer in thousands of people’s lives.

The biggest killer in the U.S. today is almost totally silent. You may not know if it’s sneaking up on you until it’s too late. Find out how regular exercise can counteract this silent killer and how a certified trainer can help hold you accountable as you work out to live a better, healthier, and longer life.

There are so many factors to consider when planning a successful strength training session. What too many people fail to recognize is that the sequence of moves is one of these factors, and it’s an important one.

For the first time here at the ISSA, we’ve decided to do a follow-up article addressing the best questions we received in our comments section and on our social media platforms. We received many great responses to the “Protein Myths” article that we published not too long ago, and along with that response, more great questions surfaced that we wanted to answer in more depth.

Should you really be cutting back on carbs to achieve weight loss and muscle mass?  Ever since low-carb diets exploded onto the weight-loss scene, carbohydrates have been demonized, avoided, and targeted as a dietary evil.   But here’s the truth: we all need carbohydrates in our diets, every single day. Period.

It may come as a surprise to even the most well-educated and experienced modern trainers, but the truth is that research tells us that old-school lifting is better and prevents more injuries than any weight machine.

The benefits of strength training aren’t just for adults. Kids can safely lift to get stronger, to build self-esteem, and just to have fun while being active.

How do you work out clients for strength and avoid injury?  The secret is body balance!