Carpinteria, CA – March 23, 2010 – A leader and innovator in the fitness industry for over 15 years, personal trainer Frank Sepe was awarded the honored title of Master of Fitness Sciences by the International Sports Sciences Association (ISSA) on March 6th at the 2010 Arnold Classic.

Frank is a fitness media expert on both television and radio who has devoted himself to educating the public about the benefits of exercise and healthy nutrition. An ISSA Certified Fitness Trainer since 2000, he has trained clients since 1994, from CEOs and celebrities to everyday men and women, and he currently operates a private training and fitness consultation business in Manhattan and Syosset, NY. Frank is the Editor in Chief of MET-Rx Magazine (www.METRx.com) and has also authored several fitness books, including the Truth series through Hay House and two books through multichannel retailer H

His well-rounded talent and easy-to-use programs have helped countless people embrace his fun and innovative approach to fitness. Having launched his Fitness as a Lifestyle Collection on HSN, Frank is now poised to reach a wider audience than ever and bring them the message of getting fit, getting motivated, and fully embracing a healthy lifestyle. "My goal is to make fitness fun and affordable for everyone across America,” says Frank Sepe. “Now being on HSN, I have the opportunity to directly connect and impact a huge audience."

"Frank Sepe is a shining example of our mission to educate students who will improve the health and fitness of our society by disseminating ISSA fitness principles and methods to their clients and the public," says Dr. Sal Arria, CEO/Co-founder of the ISSA. "We are privileged to include him in our family of certified trainers, and proud to be able to recognize his passion and fitness expertise as a Master of Fitness."

For more information on Frank Sepe and his philosophy on Fitness as a Lifestyle, please visit: www.franksepe.com