This course was written by Samuel F. Hirschberg, ISSA’s Director of Business Development, who has helped his clients receive “ink” in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote! “Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly.” The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

• How to get your press release in the news!


• How to get articles published!


• How to be perceived as an expert


• How to get a radio interview


• What TV production companies want most


• To increase your value to your employer


• How to get more clients


• Find the perfect person to be a press release machine for you


• And much much more!

• Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.

• 17-page text in PDF format

• 11 Press release templates

• 21 Article templates

• Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Earns 2 ISSA CEU’s. $69 US.

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" – Getting Your Business Started on a Shoestring Budget, $19.95, 2 CEU’s, available here:

http://www.issaonline.com/ceus/enroll/ceu_info.cfm?ceuID=53

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial – all invaluable to your cause in communicating with the media.