Fitness Marketing 101: How to Develop a Marketing Plan for Your Fitness Business

To succeed, fitness entrepreneurs must attract and retain a growing base of satisfied customers and clients. Marketing programs and strategies vary greatly, although all are aimed at acquiring a new customer or client, and keeping that customer or client to continue the business relationship. Fitness business owners should carefully plan their marketing strategies and performance to keep their market presence strong, and their customers coming back.

Marketing is based on the importance of customers to your business and has two important principles:

1. All company policies and activities should be directed toward satisfying customer needs.
2. Profitable sales volume is more important than maximum sales volume.

To best use these principles, your fitness business should:

1. Determine the needs of your customers through market research
2. Analyze your competitive advantages to develop a market strategy
3. Select specific markets to serve by target marketing, also known as niche marketing, and
4. Determine how to satisfy customer needs by identifying a marketing mix

This highly valuable course includes:

Chapter 1: What is Marketing?
Chapter 2: Market Research
Chapter 3: Developing Your Marketing Strategy
Chapter 4: Competitive Analysis
Chapter 5: The Marketing Plan
Chapter 6: About Advertising
Chapter 7: Sample Marketing Plan
Special Report: Fitness Business Marketing Applications
Additional Resources
Exam

Earns 3 ISSA CEU's. Includes the main program, a 20-page text in digital PDF format and the addendum Special Report, a 8-page text in digital PDF format. Also includes sample marketing plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.

Course Price: $69.00 US

Please Note: This CEU course content is online only. There is no curriculum material shipped.